We'll find the people they should be talking to.
Tolly Leads builds highly researched outbound lists for MSPs and B2B business-services firms, so your salespeople spend less time prospecting and more time selling.
You hired salespeople to sell. Most of them spend a third of their week or more doing something else entirely.
Tolly Leads delivers a set of highly curated prospects every month. This isn't a bigger list. It's a smaller, better one, and every name on it comes with a reason.
One example prospect per vertical, so you can see how this looks for a business like yours. Click a row for the research behind it. These are illustrative examples, not real customers.
| Built for | Company | Contact | Score | Signal | Why now |
|---|---|---|---|---|---|
| MSP | Rivergate Dental Group | Practice Administrator | 92 | 3rd location, no in-house IT | Scaling without infrastructure |
Why this account3-location dental group that just opened its third site with no dedicated IT hire. Why this personPractice Administrator owns vendor and technology decisions at this size. Outbound hypothesisMulti-site operations without in-house IT usually means slow fixes and growing risk. |
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| Cybersecurity | Lockwood Financial Advisors | Head of Compliance | 95 | Hiring toward a SOC 2 initiative | Audit deadline approaching |
Why this accountRegistered investment advisor posting for a compliance analyst ahead of a stated SOC 2 push. Why this personHead of Compliance owns the audit timeline and the vendor selection for it. Outbound hypothesisAn unstaffed SOC 2 initiative usually means the timeline is at risk without outside help. |
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| Accounting | Solstice Outdoor Co. | CFO | 90 | Closed a Series A | New finance complexity post-raise |
Why this accountOutdoor gear brand that closed a Series A eight weeks ago and is still running finance on founder spreadsheets. Why this personCFO is newly responsible for investor-grade reporting they haven't needed before. Outbound hypothesisPost-raise finance complexity usually outpaces what a lean team can handle alone. |
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| Legal | Marrow Robotics | COO | 89 | Hiring first in-house counsel | Coverage gap during the search |
Why this accountRobotics startup posting for its first in-house counsel, a search that typically runs 4 to 6 months. Why this personCOO is managing legal exposure directly until the hire lands. Outbound hypothesisContract review and legal risk don't pause for a hiring search. |
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| Real Estate | Kestrel Logistics | VP Operations | 87 | Posted for a second warehouse lease | Expanding footprint |
Why this accountLogistics company actively evaluating a second distribution site. Why this personVP Operations owns the site selection and lease negotiation. Outbound hypothesisFirst-time multi-site negotiators usually leave leverage on the table. |
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| Staffing | Anders Manufacturing | VP Operations | 93 | Job postings up 40% in 60 days | Scaling headcount fast |
Why this accountManufacturer with a sharp spike in open roles across production and operations. Why this personVP Operations is accountable for hitting production targets that depend on headcount. Outbound hypothesisInternal recruiting usually can't keep pace with a spike this steep. |
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| Compliance | Talbot Health Partners | Director of Compliance | 91 | New state licensing requirement | Regulatory change incoming |
Why this accountHealthcare group operating in a state that just announced a new licensing requirement for their category. Why this personDirector of Compliance owns the response to the new requirement. Outbound hypothesisMost teams find gaps during the audit rather than before it. |
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Signals vary by business. An MSP's signals look different from an accounting firm's, which look different from a pentest firm's.
Here's the actual breakdown behind Rivergate Dental Group's score of 92 from the list above. Every prospect is scored the same way, across categories weighted to what predicts a good fit for your business specifically.
Scores of 85 and above go out first. Categories and weights are set per client during onboarding, based on what actually separates your best customers from the rest.
This is the range we pull from. Not every signal applies to every business, onboarding determines which ones matter for yours.
The signals that matter for a law firm are not the signals that matter for an MSP. Here's what we'd actually track, and what a prospect looks like, for each.
Growing companies without in-house counsel, businesses mid-acquisition, and firms facing a new regulatory requirement they haven't staffed for.
Why now: Legal exposure is growing while the counsel search runs 4 to 6 months.
Hi Elena, I wanted to reach out about our legal services. We work with growing technology companies on contract review, compliance, and general counsel support. Would you be open to a 15-minute call this week to discuss your legal needs?
Hey Elena - Saw you're hiring your first in-house counsel. That search usually takes 4 to 6 months, and contracts don't pause while you wait. We covered Halden Robotics' contract review for the full gap, no dropped deadlines. Want to talk through coverage while you search?
Businesses opening a second site, companies outgrowing a current lease, and operators expanding into a market they don't know yet.
Why now: First-time multi-site negotiators usually leave leverage on the table.
Hi Tom, I'm reaching out from a commercial real estate firm specializing in industrial and warehouse space. We help growing companies find and negotiate the right locations. Do you have 15 minutes this week to talk about your space needs?
Hey Tom - Saw the posting for a second warehouse lease. Most teams underestimate how much leverage they have on a second site until someone's negotiated one before. We got Denholm Freight 15% better terms on their second lease last quarter. Worth comparing notes before you sign anything?
Businesses that recently raised, companies going through an acquisition, and firms whose finance function is still a founder and a spreadsheet.
Why now: Post-raise reporting requirements outpace what a lean finance team can carry.
Hi Marcus, Our firm provides outsourced accounting and CFO services for growing businesses. We handle bookkeeping, financial reporting, and strategic finance support. Would you have time for a quick call to explore whether we'd be a fit?
Hey Marcus - Congrats on the Series A. Most teams at your stage are still running finance on a founder's spreadsheet six months later, and it shows up in the next raise. We got Trailmark Gear's books investor-ready in 3 weeks post-raise. Worth a conversation before your next board meeting?
Multi-location operations with no dedicated IT hire, businesses that just lost their internal tech person, and firms adding sites faster than infrastructure.
Why now: Multi-site operations without in-house IT means slow fixes and growing risk.
Hi Jamie, We're a managed IT services provider working with healthcare practices in the region. We offer help desk support, network management, and cybersecurity. Could we set up a short call to discuss your IT needs?
Hey Jamie - Noticed Rivergate added its third location without a dedicated IT hire. Most practices your size lose half a day a week to basic IT fires once they cross 3 sites. We got Alden Dental Group down to same-day resolution across 4 locations, no new hire needed. Worth a quick look?
Businesses with a sudden spike in open roles, operations opening a new site, and companies with roles that have sat unfilled for months.
Why now: Internal recruiting can't keep pace with a hiring spike this steep.
Hi Casey, We're a staffing firm specializing in manufacturing and industrial placements. We help companies fill roles quickly with pre-vetted candidates. Are you open to a brief conversation about your hiring needs?
Hey Casey - Noticed job postings up 40% in the last 60 days. That pace usually outstrips what an internal recruiting team can screen well, and quality slips first. We placed 12 qualified hires for Brennan Industrial at their same growth rate. Open to seeing how that'd work here?
Firms pushing toward a certification, businesses that just disclosed an incident, and companies whose customers are starting to ask hard security questions.
Why now: An unstaffed certification push usually means the timeline is already at risk.
Hi Renee, Our team provides cybersecurity and compliance services including penetration testing, audit readiness, and ongoing monitoring for financial services firms. Would you be available for a call to discuss your security posture?
Hey Renee - Saw your team is hiring toward a SOC 2 initiative. Most firms burn 6 weeks on evidence collection alone before the audit even starts. We got Bellwood Capital audit-ready in 3 weeks, evidence collection included. Curious how tight your timeline is?
Businesses in a category that just got new requirements, firms with an audit coming, and operators expanding into a state with different rules.
Why now: Most teams find the gaps during the audit rather than before it.
Hi Priya, We help healthcare organizations manage regulatory compliance, including licensing, audit preparation, and ongoing monitoring across multiple states. Would you have 15 minutes to discuss your compliance program?
Hey Priya - Saw the new state licensing requirement just dropped for your category. Most teams find out they're non-compliant during the audit, not before. We got Vance Health ahead of the same requirement with 60 days to spare. Want a quick rundown of what's changing?
Every list ships with a drafted opener built from the specific signal behind the score, highlighted here so you can see exactly where it comes from. One example per vertical.
Hey Jamie - Noticed Rivergate added its third location without a dedicated IT hire. Most practices your size lose half a day a week to basic IT fires once they cross 3 sites. We got Alden Dental Group down to same-day resolution across 4 locations, no new hire needed. Worth a quick look?
Hey Renee - Saw your team is hiring toward a SOC 2 initiative. Most firms burn 6 weeks on evidence collection alone before the audit even starts. We got Bellwood Capital audit-ready in 3 weeks, evidence collection included. Curious how tight your timeline is?
Hey Marcus - Congrats on the Series A. Most teams at your stage are still running finance on a founder's spreadsheet six months later, and it shows up in the next raise. We got Trailmark Gear's books investor-ready in 3 weeks post-raise. Worth a conversation before your next board meeting?
Hey Elena - Saw you're hiring your first in-house counsel. That search usually takes 4 to 6 months, and contracts don't pause while you wait. We covered Halden Robotics' contract review for the full gap, no dropped deadlines. Want to talk through coverage while you search?
Hey Tom - Saw the posting for a second warehouse lease. Most teams underestimate how much leverage they have on a second site until someone's negotiated one before. We got Denholm Freight 15% better terms on their second lease last quarter. Worth comparing notes before you sign anything?
Hey Casey - Noticed job postings up 40% in the last 60 days. That pace usually outstrips what an internal recruiting team can screen well, and quality slips first. We placed 12 qualified hires for Brennan Industrial at their same growth rate. Open to seeing how that'd work here?
Hey Priya - Saw the new state licensing requirement just dropped for your category. Most teams find out they're non-compliant during the audit, not before. We got Vance Health ahead of the same requirement with 60 days to spare. Want a quick rundown of what's changing?
Same prospect, two ways to hand it to a salesperson.
Why now: Facilities complexity is outpacing internal operations.
Hypothesis: Rapid multi-site growth is likely straining internal security and IT operations, not just facilities.
We don't care how many contacts we can find. We care how many are worth your salespeople's time.
You give us your actual customer and opportunity data. We look for the patterns that separate the accounts you win from the ones you don't, instead of relying on a generic questionnaire.
Tolly Leads gets smarter as it learns from actual sales activity. Onboarding is complete once we've received your best customers, your open and lost opportunities, and basic business context. The first list is delivered within 5 business days of completed onboarding.
We complete onboarding, build the initial ICP and scoring model, and deliver your first list within 5 business days of completed onboarding. A shared Slack channel opens and you start working the list.
You work the list and send feedback through Slack. We learn from what's getting positive and negative responses and analyze what's actually resonating, then apply one scoring revision at the end of the month.
We deliver prospects using the revised scoring model. You're not buying three lists. You're getting a targeting model that improves based on real sales feedback.
Every plan includes a shared Slack channel with the Tolly Leads team, used for feedback on which prospects are working, ICP adjustments, and general collaboration through the engagement. This is a managed service, not a subscription you log into alone.
And it shouldn't.
Let AI do the research. Let your salespeople sell. AI should replace the work around selling, not the salesperson.
Built by Sahil Mehra, a sales leader who has spent his career building B2B sales motions. Sahil has been an early sales hire at multiple AI startups, built a sales motion used by 40+ account executives, and led revenue operations and deal desk as a company scaled past $50 million in annual revenue.
Your salespeople should spend their time selling, not building lists.
Every plan includes the same research, scoring, and delivery. The only difference is volume, and the rate drops as it goes up. We work with B2B companies only.
Roughly one salesperson doing meaningful outbound.
*Contacts per account is not a commitment. It depends on your ideal customer profile and the size of the accounts you sell to.
This form is just to schedule a conversation. Onboarding details, like your best customers and opportunities, come after.
We'll review your information and follow up to schedule your consultation.